The evaluation of a presale involves multiple factors. A positive token assessment is fundamental, which should at least meet minimum security and functionality criteria. But this is usually not enough.
A good project plus a strong social media presence is often a winner, indicating strong community support and a credible team. However, a robust social media presence should be a basic criterion to consider any potential profits.
Please note that these assessments are based on data at the time of reporting and investors should do their due diligence before investing.